There is ample evidence that we have long-since emerged from the proverbial AI Winter. However, one often-cited datum we may wish to reconsider as irrefutable evidence is the number of "AI-powered" companies in the market. Given that roughly 40% of businesses purporting to be "AI Startups" show absolutely no evidence that the technology is material to the execution of their value proposition, it appears a prudent juncture for taking stock of exactly what role Artificial Intelligence can and does play in various industries. To state this more directly, the astonishingly alarming rate at which companies appear to be, deliberately or unintentionally, misrepresenting the role that AI plays in their business model necessitates that investors, regulators, policymakers, and consumers alike become vigilant in their detection of this technological chicanery. With Artificial Intelligence startups having received a record $26.6bn in funding in 2019, it's no wonder the demand for Machine Learning Engineers and Data Architects has skyrocketed, with entrepreneurial fervor rushing into the sector.